- Business
- 24 Sep 2021
When it’s implemented and used correctly, CRM has the potential to deliver improved lead quality, increased productivity, stronger customer relationships, better communication, lower costs, and ultimately increase sales and grow your business. You know why, or how?
Target KPI’s
What doesn’t get measured, doesn’t get improved. By setting and tracking KPI’s (Key Performance Indicators) for every team member using CRM data, everyone keeps their eyes on the prize.
Market Automation
Email, social, advertising, web – these all tie to your customer’s CRM profile. By implementing your CRM and marketing automation software, your team can generate quality leads, achieving better visibility among the target audience.
Customer Satisfaction
By having a system in place for supporting your customers via CRM, you can turn a disgruntled customer into your biggest fan. These fans will then start to return the favour by spreading word of mouth about your products and services to their friends and family. This way you can turn “support” into a success!
Cross-Selling
Cross-selling is the process of increasing sales revenue by proposing complementary services that are unfulfilled by the original product sold. CRM allows you to see the complete history of every customer’s purchases and automatically recommend new products to buy from you.
Reporting
Stop wasting your time copying, pasting, and creating spreadsheet formulas just to see how your business is performing. It can all be done for you automatically with CRM. CRM reports can also be used to improve sales efforts and forecasting by identifying new opportunities, sales trends, and more.